Albertsons Launches In-Store Media Network

04/27/2005

Albertson's is installing a new media system in key shopping areas in its stores to enhance the shopping experience for customers. The new system, which features 15-inch flat-panel LCD screens at each checkout lane and 42-inch plasma screens in select areas within the store, will roll out this spring in Albertsons stores in San Francisco, Jewel-Osco stores in Chicago, and Shaw's and Star Market stores in Boston. Other markets will follow throughout 2005.

"We are always looking for new vehicles through which we can build stronger relationships with our customers," said Paul Gannon, Albertsons chief marketing officer. "This new storewide media system will help make our customers' lives easier by providing them with relevant information and solutions throughout their visits to our stores."

The Albertsons media network will be driven by two systems. The network in the checkout lanes will be installed and managed by in-store media provider Premier Retail Networks (PRN). PRN will provide programming and sell advertising on the network, which will be broadcast on eye-level screens that customers can watch while waiting in line. Programming will include integrated information and advertising focused on health, home, and family.

The 42-inch plasma screens located along the perimeter of the store will be installed and managed by SignStorey (SSI), a supplier of in-store digital advertising networks to the supermarket industry. SignStorey will provide programming and sell advertising on this network.

"Today's shoppers want more information where and when they are making their purchasing decisions," said Virginia Cargill, SignStorey ceo. "SignStorey's programming will provide shoppers with specific information about Albertsons as well as food preparation tips, entertaining ideas, health and wellness advice and more."

Albertsons is one of the world's largest food and drug retailers. The company's divisions and subsidiaries operate more than 2,500 stores in 37 states across the U.S.

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month.

Founded in 2000, SignStorey is a leading supplier of in-store digital advertising networks to the grocery industry.