Pathmark Stores, Inc. to Install Customized Digital Advertising Program from SignStorey, Inc.

11/12/2004

Pathmark Stores, Inc. and SignStorey, Inc. announced today that Pathmark is rolling out an in-store digital advertising program in the interior of 142 stores in the 4thQuarter of 2004. The system is owned and operated by SignStorey, Inc and will consist of 42 inch plasma screens, which broadcast a combination of brand sell advertising, consumer education content and customized messaging from Pathmark.

“Pathmark is committed to providing a superior shopping experience in our stores. SignStorey helps us to achieve that goal by providing up to date product, store and consumer information to our shoppers. This makes for an improved shopping experience for our customers,” said John Derderian, Pathmark’s EVP of Business Strategy and Marketing.

“Today’s shoppers want more information where and when they are making their purchasing decisions,” said SignStorey CEO, Virginia Cargill. “SignStorey’s programming will provide shoppers with the information they want and will provide relevant food preparation and entertaining ideas, health and wellness information and more. We look forward to working with Pathmark to develop an even more exciting shopping environment in their stores.”

Pathmark is a regional supermarket chain operating 142 stores in the New York – New Jersey and Philadelphia metropolitan areas.

SignStorey is a leading supplier of in-store digital advertising networks to the supermarket trade.