Price Chopper to Launch In-Store Digital Advertising

03/01/2005

SCHENECTADY, N.Y. (March 1, 2005) - Price Chopper Supermarket here will implement an in-store digital advertising program in all 107 stores by the end of the month, announced Fairfield, Conn.-based SignStorey, which owns and operates the system. Content will be broadcast on 42-inch screens on the stores' perimeters and will feature brand advertising, consumer educational content, and customized messaging from Price
Chopper.

"Consumers surveyed in our stores conveyed that SignStorey's digital screens added useful information and entertainment value to their shopping experience," said Mona Golub, Price Chopper spokeswoman,
in a statement. "SignStorey's program gives us the opportunity to tout
new product, store and other consumer information."