Behind the Smarts

05/01/2004

Since Alex Schuessler founded SmartEquip in early 2000, a growing number of rental companies and manufacturers of construction equipment have applied SmartEquip technology to drive up the utilization of rental fleets, and to provide a broad range of electronic parts, service, and maintenance solutions to manufacturers, dealers and fleet managers. SmartEquip's rental customers range in size from single-store independents to leaders of the RER 100, and its manufacturers range in size from $5 million to more than $1 billion in annual revenues. Schuessler recently joined RER to discuss SmartEquip's plans to drive efficiency improvements and the role of information technology in the rental industry.

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