Design2Launch Executive Addresses the 2004 DigiPak Convention

11/01/2004

James A. Carson, Vice President of Product & Operations for Design2Launch, Inc. USA, recently spoke at the 2004 DigiPak Convention, giving a detailed discussion focused on the economic and competitive benefits that can be captured by adopting a digital workflow for package design.

Specifically, Mr. Carson discussed how Design2Launch has developed advanced 2D and 3D visualization technology that incorporates a full suite of collaboration, approval and asset management tools to cut package development time and expense by more than half.

“Design2Launch delivers tools for color accurate results in both primary and secondary packaging and that marry 2D and 3D images to create accurate product visualization early in the design process,” said Mr. Carson. He added that the Design2Launch productization process takes in information from package design CAD systems such as Artios CAD, Solid Works and others, along with 2D decals from Adobe, Quark, etc. and allows the selection of materials, colors, and settings.

“By providing for the accurate combination of these multiple factors, Design2Launch creates decision quality digital output that can then be routed for review, markup and approval,” said Mr. Carson. During the productization process, Design2 Launch captures material selection, color, decal placement and other information that is incorporated in a Bill of Materials to be passed forward to a project and production management process once package design is complete.

According to Mr. Carson, “Design2Launch provides a communications channel that brings together the array of constituencies and information required to bring a new product design to market.”

About Design2Launch
Design2Launch has been a leader in providing web-based package development technology for the consumer packaged goods (CPG) industry since 1999. The Design2Launch System includes five modules that help marketing, packaging and communications professionals speed products to market. The Design2Launch System is used by some of the world's most prestigious brands, where precise color and design are vital brand assets, and getting products to market on time and under budget is crucial.