SignStorey, Inc. Acquires Captive Audience, LLC

04/26/2007

FAIRFIELD, CT – APRIL 26, 2007 – SignStorey, Inc., a leading provider of digital media networks to the grocery industry, acquired Captive Audience, LLC of Newton, New Jersey today. Captive Audience provides digital media services in the deli department of ShopRite and Big Y stores in the New York, Connecticut and New Jersey areas.

“The acquisition of Captive Audience adds two more important retailers and up to 250 stores to our national network of 1,400 installed stores. We are now able to provide our advertisers with 25% to 40% market coverage in the key Northeast media markets of Philadelphia, New York and Boston.” said Tom Green, SVP Sales at SignStorey.

“Today’s shoppers want more information where and when they make purchasing decisions. SignStorey’s programming engages shoppers with relevant food preparation and entertaining ideas, health and wellness information and more. We look forward to working with ShopRite and Big Y to develop even more exciting environments in their stores,” stated SignStorey CEO, Virginia Cargill.

“This acquisition by SignStorey represents the first significant network ‘roll-up’ in the rapidly growing grocery digital media industry. This will benefit advertisers because it will make it simpler to plan, buy, and measure this important national media and allow them to efficiently reach an even bigger audience at the point of purchase. SignStorey is clearly emerging as a key player in this industry and in digital media overall,” commented Stephen Diorio, a Partner at Profitable Channels, which recently issued the latest best practices research showing how leading marketers are leveraging out-of-home digital advertising networks. A summary of this report is available at www.profitablechannels.com.


About SignStorey

SignStorey, a leading provider of in-store media networks to grocery retailers, is currently installed in over 1,400 stores nationwide, with strong concentration in the top advertising markets. The company’s retail banners include SuperValu’s Albertsons, Acme, Shaws, and Jewel, and leading regional grocers SaveMart, Pathmark, Price Chopper and Pick n’ Save. SignStorey’s approach enables grocers, advertisers and content providers to capture the interest of an increasingly difficult to reach audience, combining brand marketing with relevant content that consumers want, to reach grocery shoppers at the point of decision. SignStorey delivers valuable information to shoppers within the supermarket perimeter where over three quarters of consumers shop, in key partnerships with leading content providers CBS and Meredith Publishing.