Contracts and Patents: SignStorey Launched

02/26/2001

South Windsor-based Gerber Scientific and Next Generation Ventures have launched a technology company called SignStorey. SignStorey combines the speed, dynamics and flexibility of the Internet with large-format flat panel screens to inform and entertain store shoppers at the point of purchase and influence their buying decisions. The technology provide and innovative format offering retailers and advertisers increased sales/profits through direct branding and message differentiation. Initial outside funding for SignStory includes $500,000 being provided by NextGen, a venture capital fund that provides seed-stage financing and professional management support for start-up technology companies locating in Connecticut. Gerber Scientific will retain majority equity ownership of the new company with the balance split between SignStorey management, NextGen, and other private investors. NextGen is a joint venture between Hartford-based Phoenix Home Life Mutual Insurance Co. and Connecticut Innovations in Rocky Hill. Gerber Scientific provides high-tech systems and solutions that enable mass customization in diverse industries. Gerber scientific employs 2,800 globally and serves the sign-making and specialty graphics, apparel and flexible materials and optical lens processing markets.